When a customer sees a huge variety of craft beer on the store shelf, he is faced with the challenge of choosing. What beer is the best? How do we select a craft beer in a store? The solution is unequivocal: choose a beer by its label! True, you shouldn’t make a choice just by looking at the bottle. Take the can, hold it in your hands for a while and you will find out if it is yours or not. If craft beer is your choice made by your inner mind and feeling, you will definitely purchase it. Do you want to know the secret of this magic? Well, go on reading this article.
Craft beer labels are a distinct art form. Being quite bright, extraordinary, and bold, the labels grab one’s attention with their vibrant design. Manufacturers compete with each other and strive to show their products as effectively as possible by customizing the most on-trend beer can design.
So, why do some cans of beer look more attractive than others? Why do they seem more expensive, stylish, and cool? It’s all about the quality of a label. It is necessary to print the label at a professional standard, properly complementing it with printing effects. It is the latter that gives labels a unique texture, exclusivity, and premium look.
Sand-touch effect varnishing on beer can labels
Label finishing with a structure varnish is one of the most interesting printing effects. It gives the surface a rough, matte, and pleasant-to-touch texture. Thanks to this technological solution, the label obtains its non-slip properties while the can does not seem so cold.
All the entire label surface doesn’t need to be covered with a structural varnish. Spot varnishing is often used in this case. It allows you to focus on individual design elements making the image visually deeper and more attractive. Using this technology enables us to get labels with unique visual and tactile properties.
Check out the labels shown in the photo below. Here are self-adhesive labels designed and printed by our experts. Using the structure varnishes has enabled us to give the labels an aesthetic, extraordinary, and trendy look.
See also: Beer label printing for cans and bottles
Custom sand-touch effect labels
Cans of beer designed with high-quality, beautiful, and modern labels are much more credible to connoisseurs of malty amber drinks. Gaining customer confidence is especially important in the craft brewing segment since we are dealing with new recipes, experimentation, and manufacturing that many consider artisanal.
Therefore, decent high-tech and high-quality labels designed for beer cans a priori declare the manufacturer’s desire to maintain high-quality standards, rather than an attempt to save money on packaging (and who knows what else to save on) and to quickly sell a cheap product.
Get your customized labels made fast and easy that are fully consistent with the concept of craftsmanship at affordable prices from one of the nation’s label leaders. Order custom self-adhesive labels online in minutes here.