Cosmetics are one of the most popular and marketable product categories today. The specific nature of this segment lies in its contentious exposure to fashion trends and innovations. New cosmetics and brands enter the market every year and the competition in the cosmetics industry is obviously substantial. The cosmetics choice of the consumer largely depends on lots of factors such as the product brand, its quality as well as the appearance of packaging or labels for cosmetics.
Self-adhesive labels for cosmetics: key features and requirements
If your cosmetics are manufactured for sale, make sure you follow the regulations for self-adhesive cosmetic labels. Key label requirements to be aware of are as follows:
- Aesthetic, elegant, and smart look of cosmetic labels;
- Durable finishes withstanding moisture, oils, and other liquids contained in a cosmetic product;
- Using the adhesive with good adhesion and high shear resistance.
All printed information on the label must be clearly legible. The self-adhesive label shouldn’t lose its appearance, peel off the container and remain intact throughout the useful life of the cosmetic. Therefore, it is very important for cosmetics manufacturers to choose the right label printing company.
Cold stamping and cold foil printing in label manufacturing
Leading cosmetics manufacturers understand that packaging and labeling become crucial factors in the marketing success of a product investing significant resources in their manufacture. An ordinary consumer believes that cosmetics in beautiful, expensive containers or boxes are of better quality than similar products in simpler and typical packaging. But in fact, it is not true.
The appearance of the label is largely determined by the printing effects used in the manufacturing process. For example, cold foil stamping gives labels a very nice metallic sheen. Cold stamping can be supplemented by cold foil printing applying certain inscriptions and images provided by the label design.
Cosmetics labels manufacturing
The Green Trade Company can enhance your cosmetic products with high-quality cosmetic labels. We provide printing self-adhesive labels of any complexity and are ready to offer you the best printing solution for each specific product. Having a great deal of experience in manufacturing luxury cosmetic labels, we are able to assist you with the design and printing of cosmetic labels, if required. Feel free to contact our team to get exclusive luxurious self-adhesive labels for cosmetics that definitely can capture customers’ attention and create a positive image of your brand. Click here to order labels for cosmetics.