Healthy lifestyle choice is the growing trend among people nowadays that has led to an increased demand for products that are healthy, and preferably also sustainable.
Earlier the demand for dietary supplements, vitamins, and antiseptics depended on the season. Now it is strongly influenced by the pandemic waves. Accordingly, there is an upsurge in demand for goods of this category in Ukraine.
In addition, marketing studies show that consumer interests have shifted towards expensive and quality products. People prefer to pay more in order to get guaranteed results.
How Does the Label Affect Sales?
In point of fact, the consumer chooses credible and reliable products. And the appearance of packaging and labels plays a crucial role in this choice. Presentable and attractive labels are becoming an obligatory attribute. Otherwise, there is no prospect for any sale of products.
For example, the share of Ukrainian-made products in the dietary supplements segment was only 18.8% in 2020 while import of the dietary supplements occupied 82.2% of the market. In order to successfully compete with imported products, a local manufacturer needs to represent a product of the appropriate level.
Labeling Tips for Dietary Supplements, Vitamins, and Antiseptics
Please, use these tips in order to design and make good labels.
Firstly, labels for vitamins, dietary supplements, and antiseptics should be made of high quality. It means that they should not peel off the package or container, be moisture resistant, be prevented from fading, and keep their appearance in active use.
Secondly, labels for vitamins, dietary supplements, and antiseptics should be attractive. The label design depends on the type of product and its price segment.
Such various types of printing effects as varnishing, cold or hot foil printing, screen printing, embossing, etc., may definitely make the label more attractive as well as give it additional tactile or protective properties.
Stating the obvious, please remember the rule: if you want a product to be sold, custom good labels for it!
Custom Label Printing in Kyiv
There are several ways in which the label can be designed attractively. It doesn’t mean it’s gonna be expensive in price. The main designer’s task is to use high-quality materials and correctly select the printing effects, the shape, and the type of self-adhesive labels.
So, let the professionals handle this. The Green Trade Company has been successfully operating in the printing market for over 20 years. We know all your needs and requests. If you seek useful advice in that regard or want to custom self-adhesive label printing for vitamins, dietary supplements, and antiseptics, please feel free to contact our experts!